My TruStory

You first. Then me.

Have you been in business for decades, yet feel like you’re just getting started?

Are you inspired to try new things — a novel venture, writing a nonfiction “how-to” book or memoir, or rebranding your existing business?

But despite your expertise and experience, you worry about being ignored or forgotten?

If your priorities are changing and the shift is hitting the fan — personally and professionally, It’s the TruStory is for you.

Whether I’m creating your strategy and content, coaching you, or a combo platter of both, you can trust me to capture and communicate your ethos and winning difference for unstoppable business growth.

Hi, I’m Tru(di).

As a kid, I always loved to research, write, and tell stories. I was also a dedicated camp counselor who took great joy in helping people learn and grow. As an adult, not much has changed, except I take more showers because I recognize you can’t “just get clean in the lake.” (You’re welcome.)

Helping people grow through the power of story is the stuff I thrive on. A proud Gen Xer, I’m forged by funky fresh fortitude, a dash of f*&k-it-ness, and a heaping side of fun. So, as your thought partner and creative co-conspirator (and eventually your friend), I’ll get right down to business, drawing out what makes you special and how you help people — your hopes, dreams, voice, and vision. It’s like story therapy.

All of this translates into expressing yourself authentically and turning that juice into rocket fuel to grow your impact and your business.

What Do You Truly Need?

With decades of experience as a marketing pro, storyteller, and community builder, I help entrepreneurs and professionals express their unique essence, pay their expertise forward, and succeed—especially in the second half of life. This includes memoirs, “how to” and other nonfiction books, to thought leadership articles, online content, podcasts, and communities. For more than a half-dozen years, I was also a weekly contributor to Further, sharing evidence-backed information about how you can live your best life at midlife. (You can read my articles here.)

If only content alone were enough to help you realize your dreams. Luckily, I’m connected to and work collaboratively with other talented creatives, including:

Publishers & agents • Designers • Web & app developers • Video & podcast producers • Photographers • PR and promotions experts

The Fun Stuff

I live in the Valley (yup, that Valley , although I have a bit more in common with Nic Cage than the Valley Girl herself 😉) with my hubby, rescue dog Chaz Michael Michaels (10 points if you get that reference), and grown children when they come to do laundry and get properly fed. When I’m not storytelling, I love taking long walks with old friends, practicing yoga, and teaching meditation in the Vedic tradition (join my fellow “Shakti Sister” Diana and me for weekly group meditations and other adventures in consciousness).

Finally, in my double secret life, I’m a produced playwright, former YouTube personality (around 4.5 million people watched me eat a ghost pepper), and a recovering blogger and vlogger (It’s the TruStory!) Of course there’s more, but enough about me… tell me more about YOU.

What's your TruStory?

Truly kind things my clients say…

Testimonials

“Trudi was incredibly helpful in terms of leading my team and me through the jungle of publication. She guided me through a well-laid path (lined with many red marks) to help me rewrite my book, The Artist’s Roadmap, in such a beautiful way. She was also instrumental in connecting me with the right publisher and bringing the project to fruition.”
— Richard Lawson, award-winning actor, acting coach, and author, The Artist’s Roadmap: Navigating Your Career in SHOW Business

“You have been a wonderful literary midwife… Thank you for your enthusiasm and affirmation.”
— Kathy Arnos, author, Walking a Friend Home: A Practical Guide to Consciously Living & Dying

“I wouldn't have a book at all without Trudi. She did countless hours of research; she listened with empathy and creativity. Trudi yanked a truthful version out of me with respect and a gentle touch. And then she took the raw material of my story and organized it into something we both are thrilled by and proud of. I loved every minute of our time together and now I have a professional memoir and a lifelong friend.”
— John Frank Levey, Emmy-winning casting director and author, Right for the Role: Breakdowns, Breakups and Breakthroughs From 35 Years of Casting Iconic TV Shows

"As an agency owner and entrepreneur, I’ve worked with a number of different strategists, marketers, and content creators. Trudi is a rare find — she knows how to translate strategy into words that authentically capture the voice, tone, and spirit of the brand or business. Any great author always needs a thought partner to translate their vision into a clearly articulated expression. I highly recommend Trudi.”

- Pete Sena, Founder & CEO, The Resonance and Digital Surgeons

"My partnership with Trudi has continued to evolve over the last several years. Initially I brought her on to help up-level the RadBee blog, and over time she has taken on a wide variety of content marketing projects for us, including helping position and launch two digital products, scripting explainer videos, revamping our website, and writing email funnels. It's a very collaborative relationship, and I enjoy our creative rapport."
— Rina Nir, owner, RadBee

“No matter your writing projects and needs, having a skilled editor on your team is of the utmost importance! For me, Trudi fit that role perfectly. Her professionalism and skills were always appreciated, but her wit and writing style were the cherry on top… I can’t recommend her highly enough — her joyous laugh is a plus too!”
— Joan Hunter Mayer, owner and founder of The Inquisitive Canine and TransPaw Gear

“Trudi is a rockstar. She was a pivotal, key member of the marketing team at Cleo and Community Wellness, helping build up the Cleo brand, while launching and scaling the new telehealth startup Community Wellness, from Day 1... She is a great addition to any team.”
— Dre Madden, Chief Marketing Officer, The Real Brokerage, and former Interim CMO, Community Wellness

“When I first met Trudi, I felt overwhelmed by the task of creating a new website for my psychotherapy practice. Her patience, guidance and wonderful sense of humor made the task feel like more of an adventure. She helped me uncover my authentic voice and express it in a way that spoke to my target audience. Trudi is reliable, easy to communicate with, and fun to work with. I strongly recommend Trudi for any of your copywriting needs.”
— Jamie Goodman, LCSW

"As a global digital development consultancy, we understand how vital compelling website content is to the success of any online business. Trudi has proved to be a valuable creative partner who brings marketing savvy to the content she creates for our flagship site, microsites, and marketing materials, including brochures and eBooks. She is a trusted resource who always delivers what we need, when we need it”
— Sameer Jain, CEO & Founder, Net Solutions

Ready to tell your TruStory?

Let's start with a free 30-minute strategy session to explore how your story can drive your next chapter.

Tell me more about you